As an agency owner, I am in a unique position advising clients across a number of different industries on how to grow their businesses and brands. People often ask me how expertise can cross different industries and what could a CPG brand, a fashion retailer, or a real estate transaction have in common?
“To begin with. Everything…starting with color.” – Tracy LeRoux
From fashion and beauty to industrial design and interiors, it seems nearly every industry is influenced by Pantone’s color system. Pantone provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. Each year, at the beginning of December, Pantone announces the Color of the Year. Designers take note and inspiration for their upcoming product launches & collections.
For example, let’s take a look at Pantone’s 2020 Color of The Year, “Classic Blue.”
Just days after Pantone announced Classic Blue as the 2020 Color of the Year:
- Vogue showcased 17 top designers utilizing the color in their collections. Click to view: Vogue & Pantone
- Architecture Digest featured Classic Blue home interiors. Click here to view: Architectural Digest & Pantone
- Insider featured an article on “How to use Classic Blue in your Home” Insider & Pantone
Before long, every home for sale was staged with Blue and White furniture, walls, throws, front doors, and blue accent furniture. What’s more, so many newly constructed homes featured blue kitchen cabinets & bathroom vanities.
Whether you realize it or not, you can literally add a little “Pantone Color of the Year” to anything and increase its appeal.
Consumers won’t recognize the tactic but, will perceive your brand as being fresh, current, and more appealing. Consumers will be more attracted to your brand, which will yield better sales, no matter your industry.
If you want help coloring your brand or your property to add value, give me a call or send me an email. I’d love to work with you. Tracy LeRoux, Founder The Link Agency (401) 289-2600
tracy@thelinkagency.com