About Us


Founded in 2000, by Tracy LeRoux, as a national advertising agency. We opened our door with little more than a dream, a laptop, a cell phone and a whole lot of passion. We didn’t have much else to do, so we generated publicity for the agency. That publicity was a catalyst. It helped land our first client, Fidelity Charitable Gift Fund (FCGF) – the world’s 2nd largest public charity. We were able to help FCGF successfully achieve their goals. In the process, we achieved ours. Within a few months, TJX, Goya Foods, and Kellogg’s

called on us and the rest is history. In the process, we achieved ours. Within a few months, TJX, Goya Foods, and Kellogg’s called on us and the rest is history.

Over the years our focus evolved based on client need. We now focus on four main industries: Real Estate, Packaged Goods, Health Care and Non Profit and offer an array of digital and traditional marketing services including: Advertising, Branding, Digital and Web.

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Tracy LeRoux, CEO The Link Agency

Tracy LeRoux, Founder

A visionary business strategist, Tracy LeRoux leads clients and agency teams from “issues” to “ideas,” from “broken brand” to “breakthrough business.”

Prior experience includes:
Leo Burnett – Chicago, IL
The Martin Agency – Richmond,VA
Nissan Motors – Torrance, CA
Ralph Lauren – New York, NY

As a member of the Burnett Procter & Gamble team, her team’s Pert Plus “Sink Boy” campaign took the brand out of a 7-year decline. The campaign earned ADAge’s, Ad of the Year and was the first reality-style, man-on-the-street interview to air on US Network TV.

While at The Martin Agency, LeRoux worked on Wrangler, launching their brand into Target, and played a pivotal role in helping to land the Kellogg’s account-
The Martin Agency’s first packaged goods client.
A grad school intern while at Nissan, LeRoux worked closely with the Chiat/Day team to launch the “Barbie Dream Car” and “Dogs love Trucks.” campaigns.

At Ralph Lauren, LeRoux was fortunate to work on the launch of Lauren’s Madison Avenue flagship store – a breakthrough in retail marketing.

Tracy LeRoux has been named RI’s 40 under 40, won numerous creative awards, and was named one of RI’s Leading Ladies in 2019, & 2020. However, none is more rewarding than helping her clients grow their businesses.

LeRoux holds an MS degree from Northwestern University, Medill School of Journalism – IMC program. She teaches adjunct at Roger Williams University and Tracy LeRoux owns Link Real Estate.


Advertising Age named The Link Agency one of the “Top 100 U.S. Ad Agencies.” Providence Business News named The Link Agency one of “Rhode Island’s Top 100 Private Companies,” and #1 “Fastest Growing Companies in Rhode Island.” ​Tracy LeRoux was honored with the “Leading Ladies” Distinction from Providence Media 2019 & 2020, and “Excellence in Real Estate” Distinction from RI Monthly in 2019, 2020, and 2021.  The Link Agency has won 7 Davey Awards for Creative Excellence.

Tracy LeRoux, Realtor

Our Clients

Have Questions? Let’s start with a free consultation. Just call or fill in your information here. We’ll schedule a time to meet in person or on the phone. We want to help you grow your business. The first step is getting to know you and your business. It would be our pleasure to meet with you.

To Lean more, schedule a FREE consultation today.


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What Can We
Help You With?
Executive Coaching
Real Estate