“We are not scientists but, we know how to speak to them in a way that is simple yet compelling.” Tracy LeRoux, CEO The Link Agency
With the acquisition of Upstate® and Chemicon®, Millipore’s product line includes an extensive portfolio of high quality antibodies
Communicate to local San Diego and Boston researchers in neuroscience, cell signaling, nuclear function, cell structure & adhesion that Millipore now offers a large selection of high quality monoclonal and polyclonal antibodies at affordable prices.
The cell structure of an antibody looks just like the letter “Y” – so, we used the shape as the anchor of an eye-catching integrated campaign.
- need we say more?
Our Process began by leading a series of strategic brainstorming sessions with the cross-disciplined Millipore management team. One of the young researchers was doodling the cell structure on her pad. As soon as we saw the doodle – we knew we hit the sweet spot! The rest of the session was spent gaining buy-in and identifying the best ways to reach the target audience.
They are passionate about helping other succeed and pull from their many years of experience of building brands. They were instrumental in getting our brand launched by providing strong advice on steps to take in the process. The Link team helped us figure out the best techniques for our market."
-Mark Morrison, VP, Sara Lee Coffee and Tea Division