Millipore


MILLIPORE

Simply Stated
“We are not scientists but, we know how to speak to them in a way that is simple yet compelling.” Tracy LeRoux, CEO The Link Agency

With the acquisition of Upstate® and Chemicon®, Millipore’s product line includes an extensive portfolio of high quality antibodies

THE ASSIGNMENT
Communicate to local San Diego and Boston researchers in neuroscience, cell signaling, nuclear function, cell structure & adhesion that Millipore now offers a large selection of high quality monoclonal and polyclonal antibodies at affordable prices.

HOW DID WE DO IT?
Simply.

The cell structure of an antibody looks just like the letter “Y” – so, we used the shape as the anchor of an eye-catching integrated campaign.

- need we say more?

Our Process began by leading a series of strategic brainstorming sessions with the cross-disciplined Millipore management team. One of the young researchers was doodling the cell structure on her pad. As soon as we saw the doodle – we knew we hit the sweet spot! The rest of the session was spent gaining buy-in and identifying the best ways to reach the target audience.

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