Hills Bros


Start Your Engines! Hills Bros. Coffee and NASCAR Fuel Up Chicago
“We’re thrilled to sponsor the inaugural NASCAR Busch Grand National race at Chicagoland Speedway,” said Phillipe Schaille, director of marketing of Sara Lee Coffee & Tea. “We’re gearing up for the races and hope to make the weekend enjoyable for Hills Bros Coffee lovers and NASCAR fans.”

Hills Bros. Coffee is the number one coffee in the region and NASCAR is the fastest growing sport in America, making this a perfect partnership. The Link Agency proudly forged the relationship between Hills Bros. and NASCAR.

We also developed a completely integrated regional campaign throughout Chicagoland and Milwaukee including:

consumer promotions, direct mail, FSI’s, television and radio commercials, a jingle and PR. Our efforts increased Comp sales by 56% – making ours, the most successful campaign since Sara Lee purchased the brand. We also worked on a developing the marketing portion of the divestiture program, when Sara Lee sold the brand.

Our work, always begins with gaining consumer insights and feedback on campaign direction …take a peek.


They are passionate about helping other succeed and pull from their many years of experience of building brands. They were instrumental in getting our brand launched by providing strong advice on steps to take in the process. The Link team helped us figure out the best techniques for our market."

-Mark Morrison, VP, Sara Lee Coffee and Tea Division