About Us

About Us


In January, 2000, we opened our doors with little more than a dream, a laptop, a cell phone and a whole lot of passion. We didn’t have much else to do, so we generated publicity for the agency.

That publicity was a catalyst. It helped land our first client, Fidelity Charitable Gift Fund (FCGF) – the world’s 2nd largest public charity. We were able to help FCGF successfully achieve their goals. In the process, we achieved ours.


Within a few months, TJX, Goya Foods, and Kellogg’s called on us and the rest is history.

We may have started as a national ad agency, but now we are a  powerful information resource designed with one thing in mind – helping smaller and midsize businesses and their leaders to be better. The Link Agency has the resources you need to build, scale, and grow your business.

The Link Agency offers a vast collection of industry tools, knowledge and collaborative venues to help meet the daily needs of your business. The Link Agency currently serves hundreds of small business principals in North America.



The Link Agency Awards

Advertising Age named The Link Agency one of the “Top 100 U.S. Ad Agencies.” Providence Business News named The Link Agency one of “Rhode Island’s Top 100 Private Companies,” and #1 “Fastest Growing Companies in Rhode Island.” The Link Agency has won seven Davey Awards for Creative Excellence.


Meet Our Founder


Tracy LeRoux Founder of The Link Agency

Tracy LeRoux


The Link Agency was founded by former agency executive and entrepreneur Tracy LeRoux. Ms. LeRoux is a visionary business strategist, LeRoux leads clients and  teams from “issues” to “ideas,” from “broken brand” to “breakthrough business.”

Prior experience includes:
Leo Burnett – Chicago, IL
The Martin Agency – Richmond,VA
Nissan Motors – Torrence, CA
Ralph Lauren – New York, NY

As a member of the Burnett Procter & Gamble team, her team’s Pert Plus “Sink Boy” campaign took the brand out of a 7 year decline. The campaign earned ADAge’s, Ad of the Year and was the first reality-style, man-on-the-street interview to air on US Network TV.


While at The Martin Agency, LeRoux worked on Wrangler, launching their brand into Target, and she played a pivotal role in helping to land the Kellogg’s account-
The Martin Agency’s first packaged goods client.

A grad school intern while at Nissan, LeRoux worked closely with the Chiat/Day team as they launched the “Barbie Dream Car” and “Dogs love Trucks” campaigns.

At Ralph Lauren, LeRoux was fortunate to work on the launch of Lauren’s Madison Avenue flagship store – a breakthrough in retail marketing.

LeRoux is a motivational speaker and executive coach, and has helped hundreds of businesses and their leaders.  She frequently speaks at business groups across the country, was been named 40 under 40 and won numerous creative awards. However, none more rewarding than helping her client’s grow their businesses.

LeRoux holds an MS degree from Northwestern University, Medill School of Journalism – IMC program. She is a motivational speaker and executive coach, and regularly works corporate leaders and entrepreneurs. She is an Adjunct Professor at Roger Williams University, and a licensed Real Estate Broker in RI, MA, CT, IL and CA.

Partial List Of Our Clients

Have Questions? Let’s start with free consultation. Just call or fill in your information here. We’ll schedule a time to meet in person or on the phone. We want to help you grow your business. The first step is getting to know you and your business. It would be our pleasure to meet with you.

To Lean more, schedule a FREE consultation today.


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